Performance-oriented marketing professional with 15+ years of experience in complex online marketing projects, improving workflow processes, and operational organization in fast-changing internet business environments. Versed in project management software (Wrike & Monday), automation tools (Ontraport, PatronManager/Salesforce), social media scheduling (Later, eClincher & Hootsuite). Passionate about solving problems with innovative technologies.
2020 – present
- Email marketing strategy resulting in 20-40% increase in KPI
- Abandon cart and welcome email automation for eCommerce and events
- Funnel testing for eCommerce products
- Marketing coordination for design and copy deliverables
Director of Sales and Marketing
Transcendence Theatre Company
2019 – 2020
- Developed marketing communication for the shift from in-person events to online streaming performances for the 2020 season impacted by COVID-19.
- Implemented streaming video solutions to deliver the first online streaming season.
- 40% increase in donation income by integrating Classy donation software solution into PatronManager/Salesforce.
- Implemented a project management system that increased task completion by 60%.
- Managed remote team of 4 full-time employees and 3 contractors.
Energy Psychology Group, Inc
2015 – 2019
- Established fully automated demand generation digital marketing, sales automation with Ontraport for an email list of 150,000.
- Implemented Learning Management System (LMS) to enhance and replace in-person learning courses adding $225,000 to annual income stream in the first 6 months.
- Managed an affiliate marketing program for 25 joint venture partners and implemented an automated affiliate system that increased affiliates by 30%.
- Manage a virtual team of 5 full-time employees and 7 contractor positions.
2012 – 2015
- Increased email marketing list by 20%.
- Implemented interactive testing elements to support sales staff and engage customers.
- Project management of social media communication for four active brands.
- Successful testing and delivery of all design and content deliverables for B2B and B2C campaigns.
Online Marketing Manager
Freelance Projects – Forward Motion Studios
2005 – 2012
- Executed 45+ web development projects across B2B and B2C industries.
- Planned and developed growth planning for clients’ digital presence with copywriting, graphic, and photography solutions.
- Technical support for web and social media marketing automation.
Senior Web Developer
Robert Mondavi Corporation
2000 – 2005
- Developed web applications for distributed sales teams.
- Implemented process to track weekly code deployment.
- Project managed web development to support marketing deadlines for product launches.
Senior Web Developer
Chase Bank (formerly North American Mortgage Company)
1991 – 2000
- Developed the first company intranet to deliver sales and marketing tools online for distributed sales teams.
- Implement training tools for intranet sales tools and reporting.
- Executed technical specification documents that defined development requirements for intranet applications.
- Multimedia Arts Professional | Sessions, 2004
- Marketing Automation/CRM: Ontraport, PatronManager/Salesforce
- Project Management: Wrike, Monday.com, Trello
- Email Marketing: Ontraport, MailChimp
- Social Media Marketing: Hootsuite, eClincher
- Software and Platforms:
Windows, Mac, WordPress, Adobe Creative Cloud, eCommerce, Microsoft Office Suite, Google for Work and Google App Suite